Check out this picture from Getty Images:
Ahh the legend of the attractive woman in the data center. This picture gets a lot of play, for reasons I figure have to do with playing on tech nerd fantasies (with said tech nerds associating themselves with one of the guys in the back)*. However, the picture gets SO much play that it’s lost whatever effectiveness it may have once had. Here’s just the woman on the banner for one of Microsoft’s virtualization sites:
Here she is shilling something on CDW’s page:
IBM also used the photo with their Director product, but they pallet swapped the shirt to change it up:
And here’s the picture being used in a print ad for PC Connection where they pallet swapped…uh oh:
For reasons unknown to me they also sloppily threw on a dress shirt and tie on the guy in the back. I guess they figured he was disrepectin‘ da honies by wearing just that white shirt.
* Though to be fair, the pictures use may have more to do with price than anything. Use of the photo can be had for a couple bucks, while similar pictures (like this one)require negotiating a price for their commercial use.